SUSAN V. NIELSEN
1 Pickwick Hill Drive, Huntington Station, New York 11746
(631) 921-6630 suenwrite@gmail.com
linkedin.com/in/susanvnielsen suenwrite.com
CAREER SUMMARY
A wide range of marketing and communications experience, underscored by results-driven
copywriting and creative strategy, with a strong background in direct mail/direct marketing,
as well as PR, corporate communications, advertising, publishing, and multi-channel efforts.
Five Towns College, Dix Hills, New York – February 2022-October 2022
Marketing and Recruitment Strategist (temporary)
Tasked with creating new prospecting campaigns after initiating an institution-wide communications
audit that also stressed an appropriate role for direct mail in campaigns to the Gen Z marketplace.
Sutherland Building Group, Hauppauge, New York – April 2012-January 2022
Marketing Manager
Originated this marcom role for four construction-related companies. Highlights:
· Created B to B direct mail campaigns that resulted in $3.5MM+ in gross sales.
· Devised responsive design websites and continually updated Google My Business
and other online entities to support SEO rankings and various campaigns.
· Created and produced a variety of more sophisticated and multi-channel collateral.
· Test results of the direct mail and online campaigns are available upon request.
Publishers Clearing House/pch.com, Port Washington, New York – October 1997-November 2011
Creative Group Head/Copywriter for the Testing Group - through June 2011
Marketing Analyst - part-time temp July-Nov. 2011
Generated new revenue and future customer value for this nationally known sweepstakes enterprise
by creating successful test packages and components, as well as revitalizing existing packages.
· Created many test campaigns that performed above-plan and were mimicked for wider release,
including the inauguration of a greeting card format that tested +16 and was rolled out for years.
· Produced mailings, from 1MM to 10MM+ quantity, for general consumer, targeted marketing,
and new business initiatives.
· Oversaw a team of six copywriters and graphic designers while collaborating with the Marketing,
Purchasing, Mailing Services, and Production departments under tight deadlines.
· Test results of various direct mail and online campaigns/components are available upon request.
COMPUTER KNOWLEDGE
Microsoft Office, Adobe Suite, various Social Media platforms
EDUCATION
· Social Media Marketing Boot Camp – Presented by National Seminars Training
· Introduction to Social Media – Presented online by mediabistro.com
· Masters’ Series in Direct Marketing Certification – Presented by the Direct Marketing Club
of New York and conducted by New York University professors.
· New York Institute of Technology, Old Westbury, New York – M.A., Communication Arts
· State University of New York at New Paltz – B.A., English/Journalism
REFERENCES available upon request PORTFOLIO samples at suenwrite.com